#1

Digitisation is not a strategy

Strategy involves choice. There is neither a choice about doing digitization or not, nor about its extent. Today, companies only exploit about 20% of the Internet's available potential. You need to manage a phase of professionalism during which it will not suffice anymore to build a few apps to show innovation skill and will.

#2

What got you here won't get you there

Internet technologies redefine industries and replace today's economies of scale with platform economics - no single corporate will manage this transition within their silo. Open up to smart partnering across industries, go beyond a siloed mindset and exploit platform economics.

#3

CEOs are CEOs again

Digitisation is the most significant change since industrialisation. Middle management alone will not solve this with current grass root initiatives. It requires direction and budgets from the top - and CEOs to act like Chief Entrepreneurs again.

#4

Results eat words

Stop talking about digital agendas and actually start implementing a structured approach to digitally transform your business - such as a Startup Campus. Exhibit bias for action versus just wondering and planning.

#5

From steam engine to team engine

There is nothing more crucial to digitisation success than an entrepreneurial-minded team. Build effective teams with internal and external talents and incentivise them differently from today.

#6

There is no silver bullet

Classical innovation approaches will not work anymore. Neither do incubators and accelerators of the past. Take a differentiated perspective on capabilities and strengths and source them best of breed, from the corporate and startup worlds.

#7

Portfolio management is king

Neither Unicorns nor Bunnies will deliver sufficiently on digitisation. Apply a smart funnel and portfolio management with 10-15 corporate startups, aspiring to deliver +1% additional revenue each.

#8

Scaling is the new execution

Don't just focus on exploration execution. Global Scaling is the make-or-break phase for a corporate startup that needs to be managed most carefully and corporate resources need to shift from classical execution to new business scaling.