Our job doesn’t stop there
Towards the end of each Corporate Startup Campus, similar questions arise among the sponsors and team members. Follow-on options, future team staffing, preservation of the newly acquired innovative culture and skills and the transition of the Corporate Startup Campus into a repeatable model are topics we discuss after a campus project with the respective stakeholders.
Corporates need to prepare for the scaling phase after the campus program. To ensure that campus’ efforts and results aren’t lost, we will give guidance on pros and cons of various follow-on options. Depending on strategic focus, integration into an existing business unit, creation of a new business unit or formation of an independent spin-off are options to consider.
For the business to succeed, it is vital to have complete management commitment early on, including the assignment and incentivation of a future business owner and follow-on team staffing. Including key campus members in the scaling process is crucial to avoid hand-over and knowledge setback. Leveraging our experience in setting up corporate innovation environments, we provide clear guidance on how to proceed in the most effective way.
Additionally, the management could use the campus results as a proof point for cultural change and the corporate’s innovation potential. Active and open communication (e.g. open-door session for all employees or all-hand presentations and/or continuous coverage through blog articles) throughout and after the Corporate Startup Campus helps to trigger and maintain a new, innovative culture.
A sustainable shift in company culture will be reached by not only running the campus once, but conducting subsequent campus projects, making it a common way to innovate for all business units. The Excubate approach supports this shift with a train-the-trainer program, in which a dedicated employee (the future campus coach) takes part as a campus team member at first, acts as co-coach during a second campus and gets expert support during a third self-managed campus. All following campus projects can be then led by the new, internal hybrid coach.
For Excubate, the Corporate Startup Campus means creating sustainable business models and moving towards a truly innovative and results-oriented company culture. Rather than investing in projects that will not make it to market or fail late at high costs, corporates should leverage their employees’ innovation potential and dedication in a thought-through process. As this is far from being easy, our experts guide the team to reach innovation excellence. Fast paced business model innovation is a topic for your corporate? We’d be delighted to start a conversation with you: firstname.lastname@example.org