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Framework

Digital Value Canvas framework can serve as basis for all project evaluations as well as overall portfolio diagnostic

Direct, commercial benefits from digital product

Indirect, quantifiable commercial benefits

Goodwill-type, less quantifiable benefits

Inner Ring:

The digital product is sold for a specific price, thus generates direct revenue 

The digital product directly reduces cost (e.g. replacing a formerly manual process or more expensive tool)

Middle Ring: 

The digital product can have effects on multiple elements of the core value chain, such as processes or core product sales

Benefits can mostly be quantified

Outer Ring: 

Digital products can contribute to overall strategic business elements 

These are typically not easily quantifiable but impact long-term success

Click here for a free Call

Framework

Digital Value Canvas framework can serve as basis for all project evaluations as well as overall portfolio diagnostic

Direct, commercial benefits from digital product

Indirect, quantifiable commercial benefits

Goodwill-type, less quantifiable benefits

Inner Ring:

The digital product is sold for a specific price, thus generates direct revenue 

The digital product directly reduces cost (e.g. replacing a formerly manual process or more expensive tool)

Middle Ring: 

The digital product can have effects on multiple elements of the core value chain, such as processes or core product sales

Benefits can mostly be quantified

Outer Ring: 

Digital products can contribute to overall strategic business elements 

These are typically not easily quantifiable but impact long-term success