Back to Case Studies

National Financial Group (Bank)


  • Ongoing Culture Change
  • Established Intrapreneurship program
  • Innovation Lab as an operative „like a startup“ innovation environment
  • Structured process to develop new ideas and transform them into scalable new businesses

Client & Situation

  • National financial group (bank), >20k employees
  • Expanding the existing banking portfolio through radical, new business models
  • Very restrictive and security-oriented environment impedes the development of innovation in a classical project context
  • Almost no innovation culture, little knowledge and abilities in agile methods and innovation

Approach & Excubate Support

  • Concept for an integrated intrapreneurship program to identify, develop and activate intrapreneurs
  • Establish an external network of partners and mentors for the corporate startup teams
  • Design an Innovation Lab – organizational und procedural –including structured corporate startup campus process to develop new business models in an agile way
  • Conduction of pilot projects