Logistics Service Provider


  • Scoping, definition and setup of internal acceleration unit, focused on internally and externally sourced digital ideas
  • Sufficient separation of processes and approach from existing business to keep up with startup and industry innovation competition
  • Agile partnering approach, involving external experts

Client & Situation

  • 2nd largest national logistics provider (European country)
  • Lack of innovation capabilities and mindset in the past as well as a strong need for digital product and business model innovation
  • Small internal unit set up to develop digital innovation capabilities
  • Lack of processes, methodologies and alignment with existing business units as well as a lack of momentum to drive ideas

Approach & Excubate Support

  • Detailed clarification of bottlenecks in existing setup (value chain analysis, organization analysis)
  • Definition of the innovation process based on the Excubate seven rules and frameworks, involving different parts of the organization
  • Structuring of future organizational setup and governance model, including decision logic and phased involvement of stakeholders
  • Preparation of senior mgmt. decision on accelerator implementation