Client & Situation
- Global leading telco player
- Multiple big data approaches within business units
- Lack of clear big data strategy on group level
- Lack of guidance for data usage + data-driven business models
- Unclarity of market value of customer data
Approach & Excubate Support
-
3 month project with intense customer involvement
- Answering 3 critical questions:
- What is the data value, which biz models are possible?
- What are the legal / regulatory requirements?
- Which organizational and technical enablers are needed?
- Excubate methodologies used:
- Agile funnel development
- Customer journey development
- Corporate Startup Canvas